The times are changing. It seems as if something new and interesting is released every week.
When it comes to the web, this is certainly no exception. The sheer amount of handy tricks and design trends being released each week is overwhelming, however a large population of Australian businesses are running websites with severely outdated trends.
A trend is a general direction in which something is developing or changing. However, many companies forget that a trend changes in time. While your flashing homepage header text, written in Comic Sans was trendy 6 years ago, you’re more than likely to have a potential customer leave your website than admire how ‘cool’ it once was.
We have listed 5 of our favourite outdated trends that your company needs to abandon today.
1. Flash Intro’s
Arguably one of the most frustrating website elements from an end user’s perspective, Flash introductions cause the page to load slower and they distract users who are only interested in getting information from your website.
Flash websites aren’t compatible with most mobile devices and unless they offer a real value or substance for your users, you need to scrap the idea all together.
2 Auto-Play Music
Often loud and unwelcome, it’s time to scrap the auto-play music on your website.
The main goal should be keeping your customers attention for as long as possible. If your customers are scrambling to find the mute button, you can expect a higher bounce rate compared to a website without music. If the music is important to the website, add a control with the option to play the music; you don’t see sites like Beatport and Spotify autoplaying their featured track.
3. Outdated Fonts
As mentioned earlier, if your website hasn’t been updated since 2009, it may be time to upgrade.
Your website needs to clearly communicate your brand’s message. If your website screams “It’s the year 2009,” you can expect your customers to ditch you for a more professional and ‘trustworthy’ business.
Outdated fonts such as Comic Sans and Times New Roman are good indicators that your design team is behind the times.
4. Non Mobile-Friendly Design
Recent studies have shown more than half of local searches are done on a mobile device. That means that you are losing out on a huge chunk of potential customers if your website isn’t responsive / mobile-friendly.
We recently reported Google’s mobile-friendly roll out to penalise the search rankings of non mobile-friendly websites. Even Google encourages you to make your website accessible for mobile users.
If you haven’t embraced a mobile-friendly design, your website is likely being missed by a huge portion of potential customers.
If you’re looking at upgrading the design of your website, contact a OnePoint team member today by using the online enquiry form to the right; or give us a call on (07) 3444 0045.