5 features to consider for your 2015 website re-design

5 features to consider for your 2015 website re-design

With the new year in full swing, you may be starting to consider updating your current website.

You may have caught our previous article regarding Google’s decision to penalize non mobile-friendly websites. If your current website is not mobile-friendly, you might consider giving your website a touch-up while you’re at it.

When thinking about a re-design, a great place to start is by re-evaluating your website. Does it look modern? Is it inviting? Is it converting? As the online face of your business, you need to make sure that it’s performing as it should.

Below are 2015’s latest trends that we recommend you consider for your new re-design.

Responsive Design

It’s not exactly a surprise in this day and age, but we can’t stress enough the importance of responsiveness in your site design for 2015. For the unfamiliar, responsive design refers to a site’s ability to render on not only desktops, but tablets and mobile phones. With more people than ever using their phones to access the internet, your site simply can’t afford to be unresponsive.

Keep It flat

In addition to its optimisation for multiple platforms, flat design’s clean, modern look is appealing to many businesses. While flat designs look great when used with restraints of minimalism, they can also handle a lot more complexity; these designs have a crispness and clarity that can only be achieved by stripping away three dimensional effects.

Get Social

Social icons are nothing new. For years, websites have involved them as a way to spread brand awareness and attract visitors to further connect with them. In the earlier days of social media, they were considered a novelty, however, icons have today become the norm, which is why websites need to take that extra step to further enhance them. To enrich the social experience, you can even integrate a live-commenting feature to your site that allows users from networks including Facebook, Twitter and Google+ to share their feedback.

Scroll don’t click!

Did someone say user friendly? With more mobile device usage than ever, it is preferable for a user to scroll instead of click. A trend you may have noticed is websites adding all their information on one page and so all you have to do is scroll down.

Blog

Many of our clients ask us what is the purpose of a blog and why they need one. Not only does a blog provide your website with fresh and updated content, but it ensures that you are becoming a trusted and reliable source of information for your online users. Integrating a blog not only acts as a way of connecting with your users, but can help boost your organic search rankings. After all, the likes of Google, Bing and Yahoo! reward websites with fresh content.

If you are interested in a re-design for your website, contact us today on 07 3444 0045.

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