Search Engine Optimisation (SEO) is the driving force behind your website’s performance. You need quality SEO to get the traffic to your site, followed by opportunities to convert visitors into customers.
But how do you get the right people to your site? SEO is a complex combination of tools, resources, and strategies, both on your site and off. While hiring a dedicated SEO manager can lead to great results, there are a few tools and resources you can implement on your own to improve your website’s search engine optimization performance.
Below are four of our go-to SEO tools for managing the search engine performance of your website. Understanding and harnessing these SEO tools will help you identify opportunities for growth.
Google Search Console
The great thing about Google Search Console is that it allows you to gain a deep understanding of what Google thinks of your website – and it’s free! The first step to using Google Search Console is by verifying your website.
Once verified, you can submit your XML sitemap and your pages will be indexed. Google Search Console will also notify you of any errors on your website, backlinks to your website, search queries that you rank for, missing pages and techniques for additional optimization with Google.
BuzzSumo is a great resource to understand what type of content is ranking well across the Internet. While it is a premium tool, it You can simply search for a topic that you are interested in ranking for and see the top ranking content related to this topic.
BuzzSumo not only helps you understand the type of content your audience is interested, but it provides you with suggestions for similar content that you can create for your own site.
SEMRush will help audit the portions of your website that are less visible. This allows you to quickly view reports on where your SEO is lacking.
Are you missing backlinks? What about unique meta descriptions and page titles? SEMRush will quickly point this out and highlight the opportunities for improvement on your site. Basically, it will reduce the number of SEO errors on your website quickly and efficiently. This tool also provides you with insights into your competitors’ sites as well, allowing you to measure yourself against your biggest competition.
If you’re after a simple tool to provide quality search suggestions; you can’t go wrong with Soovle. Soovle works by utilising Google and other search engines such as Bing, YouTube, Answers.com, Yahoo! and Wikipedia to provide suggested target keywords that relate to your search query.
Soovle helps you understand popular searches. The next step is to further research high-ranking content based on popular searches using BuzzSumo. You can find additional opportunities to make your content better–and more targeted–with this research.
With this list in hand, we hope you are ready to get started managing your SEO tactics and optimizing your website for success!