OnePoint is often approached by individuals wondering why their recent marketing campaigns failed to yield returns. More often than not, the culprit behind these disappointments is their website.
If your website traffic is on the rise, but your visitors aren’t converting, there’s a glaring issue. In today’s fast-paced digital landscape, the average user spends less than a minute on a webpage. In essence, your website has mere seconds to captivate or risk rapid abandonment. This pivotal factor influences all other website objectives profoundly.
Here, we outline four common reasons your website may falter and offer practical remedies.
1. Lack of Trust
A website lacking trust won’t hold the attention of your visitors. Collaborate with a professional designer to craft a site that exudes trustworthiness. Key trust-building features include real customer testimonials, secure payment options, comprehensive business contact information, streamlined navigation, and cohesive branding.
2. Engagement Deficiency
High bounce rates, the percentage of visitors who leave without exploring other pages, signal poor engagement. Monitor bounce rates using Google Analytics. Boost engagement through compelling content like blog articles, videos, tutorials, infographics, and product reviews.
3. Low Value
Many websites flounder due to a dearth of valuable content. Your site should offer a compelling reason for visitors to stay. Create engaging content like blog posts, videos, tutorials, infographics, and product reviews.
4. Poor Visibility
What’s the worth of a website if it can’t be found? Ensure your site is visible on search engines like Google, Yahoo!, and Bing. Optimise for Google Maps, Facebook, and other social networks. With Google’s mobile-friendly focus, responsive design is crucial to maintain search rankings. Expand your web presence beyond your site by cultivating a network of related sources.