Digital gift cards are a fantastic addition to any eCommerce website, providing a convenient and flexible option for customers to purchase and gift products or services.
Crucial during the holiday shopping season, Gift Cards accounts for nearly 30% of all retail sales. They are offered by many big online stores to boost sales and provide customers with more buying choices. Additionally, the demand for gift cards is growing rapidly, with the global market worth over $619 billion in 2019 and expected to reach $1.9 trillion by 2027. So, if you’re not offering gift cards yet, the holidays are an ideal time to start!
5 reasons to offer Gift Cards
Attract New Customers
Imagine a scenario where a loyal customer shares a gift card with a friend or family member who has never shopped at your store before – now you have a potential new customer! Moreover, gift cards serve as a powerful marketing tool that can be used to attract new shoppers through social media, email, or other advertising methods.
Boost Order Values
Studies show that almost 66% of gift card receivers tend to spend approximately 38% more than the card’s original value. When these individuals receive gift cards from their loved ones, they visit stores to redeem them and often end up exploring a variety of products that they fall in love with, ultimately leading them to spend more than what the card was worth. By offering gift cards, you not only earn income from the initial sale, but also have the potential to gain new loyal customers.
Offer Convenient Gift Options
Gift cards have always been a reliable option for customers struggling to find the perfect holiday gift for their loved ones, and amidst the ongoing pandemic, they have become a safe and convenient choice for everyone. Customers can now purchase gift cards from the comfort of their homes, and recipients can use them to shop online without any hassle.
Minimise Returns
Gift cards are a popular choice among customers as they alleviate the pressure of selecting the perfect item, size, or color. They provide recipients with the freedom to choose their preferred product, leading to a reduced chance of product returns and associated complications such as restocking fees and shipping expenses. This shopping experience is not only beneficial for the customer and the gift card receiver but also for you, making it a win-win situation for everyone involved.
Products Without Extra Overhead
For store owners, digital gift cards are a highly efficient option as they do not require physical storage or shipping, and the entire process of creating and tracking them can be automated. Moreover, the majority of the costs are associated with marketing and selling the cards online, making it an economical choice for businesses.
Give the Gift of Shopping Freedom with Digital Gift Cards!
Gift cards are an excellent, cost-effective solution to enhance sales, improve customer retention, and attract new customers by providing a flexible shopping experience. With the holiday season just around the corner and the surging demand for digital gift cards, there’s no better time than now to introduce gift cards to your store. Don’t miss out on the opportunity to offer your customers a hassle-free gifting option and bolster your sales at the same time. Get in touch with us today to take your eCommerce business to the next level!
