Every business wants to grow their online presence and generate a decent revenue.
Each website should do this, however many fail the five key factors of making it work.
We constantly see this with new clients who are wanting to upgrade their current website into something that will benefit their business.
Here are five of the key website factors that could be driving your customers away.
1. Your website is too slow
When a user opens your website, the load speed is the first impression they will receive. Below are some statistics from Kissmetrics that you might find interesting.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
Google has a handy tool to check where you could possibly improve your site speed and load time.
2. It’s not mobile-friendly
If your website isn’t already mobile friendly, you need to stop living in the stone age and catch up to your competitors.
Non mobile-friendly website requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site.
According to marketingland.com 60% of internet access is largely mobile, and that number is only expected to grow. Become mobile-friendly or become irreverent.
3. It’s unattractive
If your website looks too dated or unprofessional it can instantly destroy credibility and trust. If you are serious about maintaining a professional online appearance, you should never wait more than six months to update your copy, images, blog post, etc.
With more and more websites being developed with content management systems such as WordPress, Joomla! and Drupal, things have never been easier to do yourself.
4. Your site is too complicated
When in doubt of how your navigation and site flow should work, it’s always handy to look at what your competition is doing and improve on that.
A good practice to use for intuitive design is the four-step process. What we mean by this is it shouldn’t take more than four steps for a customer to carry out a request.
For example, if a customer wanted to find a product and make a purchase it shouldn’t take more than four steps to carry out this action.
5. Your content sucks
Most people are smart enough to call bullshit when reading through websites. So if your content sounds as if it came straight out of Marketing for Dummies, expect a high bounce rate.
If you can’t write professional copy about your business/industry, hire someone to help you. If your current website sports unprofessional content, it can instantly send a message that you either don’t know what you’re doing or don’t really care.