If your business relies on your website as a signicant tool to generate sales, market your brand and provide valuable information to your customers; this article is directed towards you.
Below is our top 6 reasons why you should update your website.
1. Search Engine Rankings
Does your website rank well in search engines? Does your website have a high bounce rate? Do you need to include new keywords? Are there any broken links?
A website update can help your business attract more visitors in a number of ways. Applying modern SEO and digital marketing techniques can help rank your site higher in the likes of Google, Bing and Yahoo!
2. Content
Is your website content current or outdated? Is it readable? Does your website have Social media integration?
While the first impression of your website is obviously the overall layout and design, it’s important to remember that the end user is visiting your website because he/she is looking for useful information.
Content is king. The content of your website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and rich website content is a very important for encouraging people to revisit your site more often.
3. Visual Appeal
Can your readers navigate around your website with ease? Can they find what they are looking for? Does your site look a little old and tired?
If you can’t find what you’re looking for, the website is not doing it’s job. When users visit your site, they see it as a reflection of your business. If your site looks professional and is packed with useful information; readers will see you as an authority and expert. The same goes if your website looks poorly designed and structured and/or out-of-date; they’ll make the same assumptions about your company.
Your website should immediately highlight your product and/or service.
4. Industry Standards & Coding
Is your website compatible with the latest internet browsers? Is your source code valid and does it meet today’s basic web standards? Is your accessible to the vision impaired? Is your code logical and well-structured?
With each passing year, web standards and techniques change. An important factor you should consider is the increase of usability in web design. If your site was developed several years ago, chances are it has a lot of unnecessary HTML code, slowing your page loading time. A faster loading website is always preferred and can help decrease your bounce rate.
5. Company Strategy / Target
How does your website stand against against your competitor’s websites? Does it provide a strong brand image? Is your website able to grow with your business?
With clear goals and an understanding of your website visitors, you can make decisions on how the site should look, work and feel.
6. Mobile Friendly
Is your website viewable on tablets and smartphones? Does your website respond and format to different screen sizes or are users left pinching at their screens to zoom in and read content?
With more users than ever turning to their mobile devices for internet browsing, you would be stupid not to have a mobile-optimised website. Here at OnePoint Software Solutions; we live for optimisation and can help convert your design into a mobile-friendly website.
If you haven’t updated your web site in a few years, chances are that you may be missing out on some really great tools and methods to build your business, generate sales, increase brand awareness, achieve higher search rankings and increase your online reputation.
Ready to update your website? If you’re looking to upgrade your website but aren’t sure where to start, feel free give us a call on (07) 3444 0045 or shoot through an online enquiry and we’ll get straight back to you.
