The Importance of Product Photography for Online Sales

The Importance of Product Photography for Online Sales - OnePoint Solutions

If you are ready to sell products online, you need to have a solid understanding of the importance of product photography. In the online marketplace, the only way customers can see and evaluate your products is through photographs. That means that if your product photography isn’t up to par, you’ll have a tough time making sales.

Why Product Photography Matters More Than You Think

  • A study by MDG Advertising found that 67% of consumers say that the quality of a product image is very important when making a purchase
  • According to a report conducted by Invespcro 75% of online shoppers rely on product photos when deciding on a potential purchase
  • 93% of consumers consider visual appearance to be a key deciding factor in a purchasing decision; according to a reporter by VWO
  • Salsify found that Products with high-quality images generate 63% more engagement than those with low-quality images

Here are some reasons why product photography is so critical for online sales:

Good product photography communicates the value of your products

People are visual creatures, and we’re naturally drawn to things that look good. When you invest in high-quality product photography, you’re telling your customers that your products are valuable and worth their attention. On the other hand, if your photos are blurry, poorly lit, or unappealing, customers are likely to assume that your products are low quality, and they’ll move on to a competitor.

Good product photography helps customers make informed decisions

When shopping online, customers don’t have the luxury of holding a product in their hands and examining it from all angles. Instead, they rely on product photographs to help them evaluate the product’s features, quality, and suitability for their needs. If your product photos don’t provide a clear, accurate representation of your products, customers may end up making the wrong purchase or feeling disappointed with what they receive.

Good product photography sets you apart from the competition

In the crowded online marketplace, it’s important to stand out from the competition. One way to do that is with high-quality product photography that showcases your products in the best possible light. When customers see that your products look great and are presented in an appealing way, they’ll be more likely to choose you over a competitor with inferior photography.

So, what does good product photography look like? Here are some tips:

Use high-quality equipment.

Invest in a good camera and lighting equipment to ensure that your photos are crisp, clear, and well-lit. If you don’t have the skills to take professional-grade photos yourself, consider hiring a photographer to do the job.

Show your products from multiple angles

Make sure your product photos show the product from all angles, so customers can get a sense of its shape, size, and features. Include close-up shots of any details or textures that are important to the product.

Use a consistent style

Choose a consistent style for your product photos, so they all look cohesive and professional. This could mean using the same background or lighting setup for all your photos, or using a consistent color scheme or layout.

Edit your photos carefully

Once you’ve taken your photos, edit them carefully to ensure that they’re the best they can be. This might involve adjusting the brightness and contrast, cropping the image, or removing any distracting background elements.

In conclusion, if you’re thinking about selling your products online, it’s essential to invest in high-quality product photography. Good product photography communicates the value of your products, helps customers make informed decisions, and sets you apart from the competition. So, if you want to maximise your online sales, make sure your product photography is up to par. To speak with our Brisbane web developers about a custom eCommerce website for your business, please don’t hesitate to contact us today or request a free quote online.


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