TikTok Announces New WooCommerce Integration to Offer More Shopping Options

Grow your business with the new WooCommerce TikTok integration.

TikTok has announced a new integration with WooCommerce which will enable WooCommerce merchants to sync their store catalog with their TikTok profile, powering its more advanced product display offerings.

As explained by TikTok:

“WooCommerce is a flexible, open-source commerce solution built on WordPress. Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes.”

Seamlessly connect TikTok to your WooCommerce store and connect your audience with what they want to buy! By following the prompts within the integration, merchants will be able to:

• Sync your product catalogues
• Enable the most advanced TikTok Pixel
• Create Ads in minutes
• Explore diverse and engaging Ad Formats

It’s another addition to TikTok’s growing eCommerce arsenal, with the platform also providing a similar integration with Shopify since late 2020. WooCommerce is the next big platform to add in – and it’s interesting to note that Pinterest also announced its own integration with WooCommerce just last month.

For TikTok, the integration of eCommerce offers much potential for those looking to grow online exposure and sales. Various users are now also generating solid incomes from shopping live-streams, and as TikTok works to build better incentives to keep people posting, in-stream sales could provide a valuable lifeline for the app. Increased, simplified integration with eCommerce platforms is another key step, and with TikTok moving into more advanced product display ads, it could be another significant update for the app.

You can read all about the official announcement here.