OnePoint are proud to unveil the brand-new online presence for Smartway Finance a Gold Coast-based finance brokerage committed to helping clients achieve smarter financial outcomes. As the driving force behind this project, our team is excited to share how we transformed Smartway Finance’s digital identity into a modern, engaging, and conversion-driven platform.
From the outset, Smartway Finance had a clear and purposeful vision: create a professional online presence that reflects trust, experience, and personalised service. The goal was more than just a facelift, it was about future-proofing their digital presence, generating new leads, and showcasing their core services with confidence and clarity.
Crafting a Strong Visual Identity
As a new business entering a competitive finance landscape, it was essential to develop a brand that would make a lasting impression. Our team worked closely with Smartway Finance to create a bespoke logo and a comprehensive style guide that would guide all visual elements of the website. The end result is a clean, polished identity that blends professionalism with approachability, the perfect match for a modern finance broker.
Designing for Impact and Usability
The Smartway Finance website is designed to convert. Every page and interaction was thoughtfully crafted to create a seamless and user-friendly experience. Navigation has been streamlined to help visitors quickly understand who Smartway are, what they do, and how they can help. Calls-to-action are strategically placed throughout the site to encourage contact, quote requests, and newsletter sign-ups.
Development That Delivers
The new site offers full flexibility for future growth, scalability, and ease of content management. From service pages to blog posts, the Smartway team now have full control over their website content. We also implemented speed optimisation and responsive design to ensure the website performs beautifully across desktop, tablet and mobile devices.
To streamline operations and improve client engagement, we integrated the website’s quote application form directly with the Ambition CRM platform to enable efficient lead capture and follow-up. SMTP email configuration was also applied to improve deliverability for all web-generated messages.
From content structure to meta data, the entire website was developed with SEO in mind. Targeted keywords were applied across service pages to improve visibility in key areas, helping Smartway Finance reach more clients on the Gold Coast and beyond. Our copywriting team worked closely with the client to craft content that communicates expertise, builds credibility, and encourages enquiries.
Explore the new website now online. To chat with our Gold Coast Web Design team about your next project, get in touch with OnePoint today on 07 3444 0045 or request a free quote.
