SWF Materials Handling is an industry leader in material handling solutions across Australia. With a reputation for quality equipment and dedicated customer service, SWF recently approached OnePoint with a clear objective to modernise their online presence and deliver a powerful eCommerce experience that puts the customer in control.
Our team worked closely with SWF representatives to design and develop a contemporary new website that elevates the company’s digital brand image while delivering complete content and product catalogue control via a custom WordPress CMS.
The website was built using a bespoke WordPress theme, tailored specifically to SWF’s needs. Custom page templates and intuitive backend controls allow the SWF team to easily manage page content, product categories, and listings without technical support. The new online catalogue includes advanced product filtering and an AJAX-powered part finder, helping customers quickly find the right product for their needs.
In addition to a sleek, responsive design, the new site features online payment processing and the ability for customers to generate purchase orders – streamlining the quote and order workflow. We also integrated TNT shipping functionality to ensure real-time freight options and accurate shipping calculations at checkout.
Search Engine Optimisation played a key role in the redevelopment, with all content optimised to improve visibility in search results and drive new traffic to the website.
The result? A robust, mobile-friendly eCommerce website that looks great, performs fast, and makes it easier than ever for customers to explore SWF’s range of handling solutions.
Visit the new SWF Materials Handling website to see the project live.
Thinking of upgrading your website or launching an online store? Speak with a digital expert at OnePoint Solutions today – call us on (07) 3333 0045 or enquire online.
