A growing number of DIY website builders are now giving the everyday person the ability to design their own website.
The problem with these DIY website builders, is that these tools set the expectation, that anyone can design and develop a website. Which is false. They also set the expectation that their templates can meet all goals and objectives, and they don’t.
What most businesses don’t realise is that the templates these DIY website builders offer are not professionally designed, with your end goals in mind. Instead, they are designed quickly, lacking creativity, and produced in large numbers.
You may be thinking, “I’m running a small business, I just need a basic site.” You’ve heard the phrase, “First impressions are everything”, right? Did you know that you have between 1-10 seconds to capture someone’s interest on your website before they move on to the next? If you’re offering a simple service, its even more important that you think outside the box and make your website stand out from your competitors.
Majority of DIY Website builders offer templates that look like they were created with Microsoft Word, and the sites are not SEO friendly, due to code bloat.
Your website may be the first and last impression you make with your customer. Over 50% of small businesses fail within 5 years. These businesses fail for all different reasons, but if your website does not meet your end goals and convert sales, you can be sure, yours will fail as well.
It’s important to remember that professional design is not art but a real process. A series of questions need to be asked, goals need to be established, and the design needs to meet these goals, be intuitive, and have a great user experience.
If you’re looking to redevelop your existing website, or are ready to take your business online for the first time; investing in a custom designed & developed website will have much bigger impact on your business than a cheap and generic version.