You are happy to finally launch your new website. Now it’s time to kick back and let the clicks roll in. Right? Not so fast.
Don’t get us wrong, you have every right to be proud of your work, but it’s important to remember that your website is an ongoing process that can never be finished.
As your business grows, your website needs to react in time to reflect these very important changes. Whether your business has new products and services, staffing changes or even location changes, below are some things you should glance over to make sure your website is up to date.
Is the look and feel of your website valuable to your company’s current vision?
Altering the design of your site doesn’t have to be something drastic like changing the appearance of your logo, updates to your website can be as subtle as changing the way links appear, or adding size to headings to grab more attention.
Once you have have locked in your design, it’s time to make sure all the words describing what you do are in the right order.
The most important step to remember when constructing well received content is communicating your information with accuracy.
Nothing is worse than reading out of date information on a website. Remember to update your business information often. We recommend updating any changes in personnel, contact information and the addition of company news.
Is your enquiry form working effectively? Is your shopping cart calculating shipping prices correctly? Are all the links functional and leading to where you want them to?
It’s important to check your website from time to time, just to make sure everything is working how it should. If you find any part of your website that isn’t functioning correctly, it’s crucial to fix it as soon as possible. If you aren’t the person who is responsible for the front-end framework for the site or the person managing the backend databases, you still need to be able to tell a developer what’s not working for you.
Search Engine Optimisation is a huge development for your business. Google Analytics can help you reach a potentially huge pool of prospective customers – if you use the tools correctly.
With the launch of your website, in time, you may need to re-tune your SEO strategy as your business expands. If you’re offering a new product or service, you may want to adapt your SEO strategy to meet those new developments in your business plan.
It has been proven time and time again that where your website falls in the search rankings has a huge impact on how your web traffic does. In order to get to the top of the heap (if you’re not already there), you need to double down on your SEO to make a difference.
Your Website’s Future
Like many aspects of running a business, your online presence should always be growing and changing.
It’s important though to think about the rate of change that you’re comfortable with. Set a schedule for how often you want to make changes to your website and stick to it.
You already have a functional website up and running and it has proven to be very effective for your company. All you need to do now is properly maintain it.
If you are in need of a brisbane website development experts, feel free to contact OnePoint Software Solutions today on (07) 3444 0045.