Case Study: Aussie Bush Hats

Aussie Bush Hats is an Australian owned and operated company that specialises in authentic Australian outback wear.

Founded in 1990, the name has been synonymous with quality and style ever since. Aussie Bush Hats focus on products with quality materials, durability, comfortable fit, simplicity and practical features.

Client Objective

Aussie Bush Hats required an updated eCommerce solution and website design. The ultimate aim was to consolidate the existing site by moving to a more complex eCommerce platform and upgrade the website design with a modern and professional feel.

OnePoint’s Solution

After talking with George, we had the new Ecommerce platform narrowed down to three choices.

In the end, the product syndication with shopping feeds, gift cards, returns management, payment gateway support, intuitive back-end design and out-of-the-box SEO friendliness were among the main reasons as to why Bigcommerce was chosen.

Since George had a clear vision as to what his site was to look like, the design process was very streamlined and the end product was a clean, modern upgrade from the old website.

Visit the new Aussie Bush Hats website now online at www.aussiebushhats.com.au

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